Facial-Flex Brand Refresh
Facial Concepts, Inc.
Scope: Branding · Logo · Packaging · Messaging · Website
Repositioned a legacy facial exercise device into a clearer, consumer-facing brand, aligning its clinical foundation with a more accessible identity and digital presence.
CHALLENGE
- Clinical product
- Unclear positioning
- Needed to feel accessible
Approach
- Clarified product positioning
- Applied across web and packaging
- Structured for specific audiences
