Transbay Terminal Economic Impact Report
lowercase productions for Seifel Consulting
Scope: Information hierarchy · Layout system · Data visualization Report design
Turned dense economic and technical analysis into a report decision-makers could quickly understand and use.
CHALLENGE
- Dense economic and technical analysis
- Information needed to support real decisions
- Report had to be both accurate and easy to navigate
Approach
- Distilled key findings from dense analysis
- Structured the report to surface what mattered first
- Used layout to guide readers through complex information
